Silicone edge graphics are a modern signage solution for retail and office spaces and marketing and trade-show applications with vibrant, photo-quality imagery and sleek frames that capture the eye. They can be as simple as small branding markers or giant wall-covering banners with backlit options. They use a direct dye sublimation printing process that produces bold, bright, and fade-resistant imagery that looks great from any angle. Plus, they take up less space than framed displays.
Eye-Catching Colors
In a retail environment, your visual messaging competes for passersby’s attention. The right color combination can grab the attention of potential clients and highlight your brand. The right texture can also draw attention and set your display apart. SEG graphics utilize dye-sublimation to produce eye-catching colors that are crisp and vibrant. They are wrinkle and glare-free for a high impact that looks professional from every angle.
When used in tension fabric pop-up stands, SEG Graphics can also create a sense of depth in your display, making them perfect for retailers who want to stand out in the crowd. They can be easily stored and shipped compactly without sacrificing storage or warehouse space.
If you need to change your brand message, shift a theme, or call attention to a new product, SEG Graphics is the easiest way. The simple frame and graphic system allows you to swap out graphics in minutes, keeping your display looking fresh. SEG Graphics are a versatile option for retailers with backlit and non-backlit frames.
Durability
Printed on high-quality fabric, the graphics are stretched tight, creating a glare-free, seamless appearance. Dye-sublimation printing makes them durable enough to withstand washings, clumsy crews, and shipping hiccups.
SEG frames are lightweight and break down to a small size for easy storage. They’re also an excellent choice for brands that need to change their point-of-purchase graphics seasonally or when they launch a new promotional campaign. Changing out the frame and inserting a new graphic takes just minutes, and it’s much less expensive than sending a large, rigid graphic to multiple locations.
SEG systems are becoming a popular, profitable option for sign shops and digital printers. They’re a cost-effective solution for both customers and their clients, they’re reusable, and they facilitate repeat business. And they’re a good fit for the needs of the modern retail environment. Whether illuminated or not, these free-standing point-of-purchase displays are designed to catch the eye of consumers and generate excitement. They’re a must-have for any brand that wants to stand out in a crowd.
Ease of Installation
SEG fabric prints, also known as Silicone Edge Graphics, have quickly become the go-to trade show display solution for brands that want to create back walls, towers, and counters that are both portable and modular. These frames can even be backlit to ensure your brand is seen in dark spaces.
The fabric slides into the frame’s recessed grooves, making installation a breeze for anyone with minimal experience. Replacing graphics is equally easy and can be done in minutes by just one person, no matter the frame size.
When installing or replacing your SEG Graphics, it’s essential to work bit by bit to prevent the graphics from bunching up. By tucking in a section first and then working outward from its center point, you can evenly distribute the fabric tension and ensure your results look great. This is the easiest way to avoid the frustration of a bunched-up graphic. It’s also a good idea to have gloves on hand, as these can help protect your hands from dirt and grime that may build up during the process.
Reusability
Silicone edge graphics (SEG) feature a high-resolution photographic print finished with a thin silicone strip sewn directly to the fabric and inserted into a frame with a recessed groove. This sleek design eliminates distracting borders or lines and allows your message to take center stage.
The dye-sublimation printing process creates a bold, vibrant image that matches the elements and repeated washings. The glare-free polyester also looks excellent when backlit.
Whether used in a trade show booth or as retail wall displays, framed textiles provide an impactful backdrop to any marketing environment. They are a stylish alternative to traditional rigid panel hardware and can be easily swapped out with new images or messaging.
Many exhibitors use a consistent theme throughout their booths to ensure that passersby see their message. Using a solid brand identity, they can quickly communicate how their products or services benefit their target audience. This consistent messaging also helps to build brand recognition for future sales. Unlike other signage options, SEG graphics are reusable, with the fabric and frame able to be washed and shipped again.
Flexibility
A modern display with a sleek appearance, SEG graphics are an excellent choice for retailers and showrooms looking to present strong branding with a clean appearance. They are also famous for trade shows or other lightweight, portable applications that are easily updated with changing messages.
The graphic is stretched tight over the frame, creating a seamless appearance and making it easy to see your brand image even from a distance. This design feature benefits booths with a lot of foot traffic and may be viewed from all directions.
Since a rigid graphic doesn’t surround the frame, SEG graphics can be changed in minutes and often require only one person. This flexibility makes it easier to shift messaging and call attention to a new product or promotion in-store or at a trade show. This ability to change out a display can reduce overall show labor costs and save you money in the long run.
